As I mentioned in my last article on How to Make it Easy for Your Customer to Leave an Online Review we found that it is most effective to send a follow up email to our patients with links to our Yahoo and Google Local profile to request a review. I “genericized” it just to give you an idea of what we found effective and you can see it’s a short an simple note:
Hi (Customer Name),
It was great to see you at your recent visit with us.
I wanted to thank you for being part of our community.
We really appreciate you putting your trust in our care.
We are finding that on-line reviews are becoming an important part of
our business. I wanted to ask if you could take a minute to write a review
for us on Google and/or Yahoo. (the links are below).
http://tinyurl.com/YourBizGoogleReviews (blog note: links don’t work)
Thank you very much we really appreciate it…
Your Business Address & Phone #
What I like as well is to use a URL shortener like TinyUrl or bit.ly . The url are not as intimidating as the long url’s from the local profile for your business and you can create a custom url that looks more relevant for your business.
Here’s a really cool tip we got from our friend Tim Coleman of A Second Opinion. Tim mentioned that once they provided customers with this url the number of customers that actually left a review increased.
You can append the url in the google link with &action=open and the customer can just start typing. They won’t need to find the link on the google profile page to leave a review.
here’s an example with everything stripped out of the url but the customer ID and above
On Page Customer Testimonial Page
Mike Blumenthal recently shared a review process that he set up for one of his clients, Garnering Reviews – A Mom & (no) Pop Shop finally Hops on Reviews and how it has helped their business. Instead of sending out an email they hand each customer a piece of paper with a note and a url to their reviews page